Selling Today (12th Edition): Gerald L. Manning, Michael L. Ahearne, Barry L. Reece


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Publication Date: March 5, 2011 ISBN-10: 0132109867 ISBN-13 :978-0132109864 Edition: 12
A wide range of real-world applications, personal sales philosophy carefully integrated.

Sales today: creating value for partners to help readers understand the value of, and the development of personal sales skills, careful personal selling academic theory and real-world applications of integration. The largest number of “learn by doing” materials available in any personal selling text, Manning / Ahearne / Reece mentor offers a variety of teaching tools to enhance the learning process.

The success of a new generation of readers with the developed countries for the world focused on the transition from the production to sales and service focus, this cutting-edge new version ready busine