SELLING TODAY UOFA ]CUSTOM[ | 9781256230557 PDF

SELLING TODAY UOFA ]CUSTOM[ PDF Download

Download PDF File

Author:
ISBN-10: ISBN-13: 9781256230557

An accessible source of winning technology management strategiesIn Management of Technology and Operations Ray Gehani reveals the basic principles and best practices applied by top technology-driven organizations in the intensely competitive global marketplace. Using a model that technologists can relate to –a high-performance V-6 engine –he pinpoints the six sources of competitive advantage that determine both short-term survival and market leadership over the long term. Then, with the help of real-life examples from leading technology-driven organizations, he demonstrates how these global winners integrate project management and pioneering leadership to exploit the full potential of each of these sources: * Research and development * Production automation and engineering * Information integration * Customer trust and market understanding * Reliability and quality promise * Building the best people.For working engineers and managers in technology-driven organizations of any size, this book provides a common understanding of the goals and methods of managing technology and operations. It is also an excellent text for upper-level undergraduate and graduate students in science, engineering, and business.

Download PDF

About BookGuru