Essentials of Marketing Research: Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau: 9780073404820


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Publication Date: November 25, 2009 ISBN-10: 0073404829 ISBN-13 :978-0073404820 Edition: 2
Essentials of market research to provide a variety of marketing research topics simple review to keep up with the times. It needs an application-oriented approach to provide students with the necessary tools and skills to solve business problems and take advantage of business opportunities. Of many years of experience in the real world of marketing research is evident from them a thorough treatment of qualitative research in many other books by the cold shoulder, their sample size rules the experience knowledge of coverage, conduct background of the literature review and new market the importance of research tools and techniques. Market research points to provide students with a strong command of the principles of market research, case or project with a short e