Marketing Mistakes and Successes | 0470169818 9780470169810 PDF

Marketing Mistakes and Successes PDF Download

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Author: Robert F. Hartley
ISBN-10: 0470169818 ISBN-13: 9780470169810

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

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