Creating Breakthrough Ideas: The Collaboration Of Anthropologists And Designers In The Product Development Industry | 9780897896825 0897896823 PDF

Creating Breakthrough Ideas: The Collaboration Of Anthropologists And Designers In The Product Development Industry PDF Download

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Author: ed. by Susan Squires
Publication Date: 2002 ISBN-10: 0897896823 ISBN-13: 9780897896825

Reveals how research, design, and development firms are actively recruiting social scientists, as ethnographic research becomes more central to the creation of new products and services for U.S. and global markets.

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