Business to Business Marketing | 0136058280 9780136058281 PDF

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Author: Robert Vitale
ISBN-10: 0136058280 ISBN-13: 9780136058281

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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