Business Research Methods (with Qualtrics Printed Access Card) (9781111826925): William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin


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Publication Date: March 12, 2012 ISBN-10: 1111826927 ISBN-13 :978-1111826925 Edition: 9
This best-selling text continues in its ninth edition, Business Studies provide the latest and the most comprehensive coverage. Student-friendly design contains a large number of examples to illustrate the real world of research, management, marketing, finance, accounting, and other business areas. Business Research Methods, 9E, is the ideal text, undergraduate first-year MBA courses in marketing, management, and quantitative res