Accounting For Tastes | 9780674543577 0674543572 PDF

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Author: Gary S. Becker
Publication Date: 1996 ISBN-10: 0674543572 ISBN-13: 9780674543577

In this lively new collection Gary Becker confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

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