A Technique for Producing Ideas (Advertising Age Classics Library) | 0071410945 9780071410946 PDF

A Technique for Producing Ideas (Advertising Age Classics Library) PDF Download

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Author: James Young
ISBN-10: 0071410945 ISBN-13: 9780071410946

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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