A Practical Guide To Behavioral Research: Tools And Techniques | 9780195142099 0195142098 PDF

A Practical Guide To Behavioral Research: Tools And Techniques PDF Download

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Author: Barbara Sommer, Robert Sommer
Publication Date: 2002 ISBN-10: 0195142098 ISBN-13: 9780195142099

The fifth edition of this popular research methods book emphasizes a hands- on, multimethod, interdisciplinary approach to behavioral research. In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields to solve immediate problems and increase understanding of human behavior. Numerous examples from different nations are provided throughout.

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